The future of ecommerce is happening in China where giants like Alibaba and JD.com are bringing a Jetsons-like shopping and entertainment reality to consumers across China. The latest trend combines live streaming entertainment with ecommerce. Think of it like watching QVC on your Amazon shopping app but instead of a boring host offering a traditional late-night infomercial experience imagine a live streaming event hosted by Lilly Singh (Forbes 2017 top entertainment influencer) in an environment more akin to a gamified Snapchat or Musical.ly with digital prizes to boot. If you think this might be just some crazy fad from China, here are some compelling results that make a good case for the direction of ecommerce:
- Maimai Car sold 2,717 in 90 minutes - Maimaiche held a live online event on the Aliababa Tmall platform using their star host’s birthday as a theme to sell an astounding US$ 36 million.
We are excited to have Jared Luo joining the ADG team as a Business Development Manager. Prior to ADG, Jared was with Huawei and Samsung and is experienced in cross-border business development in both B2B and B2C areas — among smartphone/device OEMs, app developers, internet companies, and service/content providers. Jared joined ADG due to his passion for working in a multi-cultural environment and thrives on driving success. Welcome Jared!Read More >
With the launch of the highly rated Huawei Nexus 6P one thing is clear. Huawei sees its partnership with Google as a key strategy to penetrate the USA and other key markets. You can expect Huawei to do its best to behave and leverage this relationship to overcome some of its image problems. From the feedback so far they are off to a great start and right now they are the one stealing the limelight from Xiaomi.Read More >
Reading the news on Xiaomi in regards to their Indian market has me shaking my head everyday with the schizophrenic views on this topic. Take for example the WSJ "Xiaomi's big bet on the Indian internet revolution starts to pay off" and compare that to Counterpoint which claimed sales are down 46% and below MicroMax. Whatever your perspective 3 million devices to date in a newly emerging market is not bad. The real question is whether the persistent rumors that Xiaomi's investors are getting uneasy is true and if so what it may mean going forward.Read More >