India Continues as the go-to market for Chinese OEMs

   

emerging

India continues as the go-to target market for Chinese OEMs. Huawei Honor announced they will invest $10 million to promote the brand in India including a localized marketing team and website. Xiaomi is using India to announce a major product launch on April 23 with Lei Jun and Hugo Barra in attendance. Meizu also announced the M1 launching in India in April. With Nubia, Xiaomi, Oppo, Meizu, Gionee, Huawei, Vivo and others it is starting to look as crowded as China.

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About The Author

Chris DeAngelis is a Partner and the General Manager of Alliance Development Group (ADG). Chris is considered a leading expert on the Chinese technology scene and is regularly cited in leading media including The Wall Street Journal, The Financial Times, Forbes, TechNode, MSNBC, Digital Trends, China Economic Review, International Business Times, Thomson Reuters and others. He has BS in Accounting from Lehigh University and an MBA from Columbia Business School. He has two daughters and has been living in Beijing since 2005.