Lenovo announces the ZUK brand in response to the perceived Xiaomi threat

   

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It has been surreal watching every major OEM seemingly throw all of logic out the window to create their answer to their perceived threat of the Xiaomi model.  ZUK like many of the others seems to be drinking the Xiaomi Kool-aid and has also said that their focus will be on the software as the differentiator. 

In the open platform world of Android where the user can rely on the world millions of apps developers to provide the experience they want, I can’t understand know why OEMs keep heading down this road. Whenever we push OEMs to explain their logic for creating these fully independent subsidiaries they usually say that it is the only way they can move faster and be more innovative.  This may be true but is doesn’t ring of vision.  Internally, Lenovo has been a mess over the last six months trying to digest Motorola and create ZUK.  It will be interesting to see if they can maintain their results in 2015.

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About The Author

Chris DeAngelis is a Partner and the General Manager of Alliance Development Group (ADG). Chris is considered a leading expert on the Chinese technology scene and is regularly cited in leading media including The Wall Street Journal, The Financial Times, Forbes, TechNode, MSNBC, Digital Trends, China Economic Review, International Business Times, Thomson Reuters and others. He has BS in Accounting from Lehigh University and an MBA from Columbia Business School. He has two daughters and has been living in Beijing since 2005.